If you want to make someone think
إذا بغيت تحيّره،
give them choices.
خيّره
This saying reminds us that the hardest decisions aren't between right and wrong — they're between options that are all good. My work isn't about finding the right words; it's about choosing the best ones. Over the past 3 years, I've designed Arabic copy across 8 markets, where multiple words would all be technically correct. The real challenge was understanding people, context, and culture well enough to choose the one that resonates effortlessly.